Ontario Certified Teacher - English Conversation + Academic/Professional Writing

Teachable Subject: English - Language Arts Professional Focus: Emphasis on developing Socratic classroom principals, performances of understanding, project-based learning, media critique, and philosophy. My approach is largely focused on encouraging the development of students' communication skills overall. I practice ongoing assessment and enjoy conferencing with the student to provide feedback and support.

My degree in Communications held a focus on branding, political thought, and the art of persuasion through rhetoric. Throughout my time at university, I also maintained a very strong interest in psychology and in particular, language development. These interests shifted my studies towards a multi-disciplinary approach, which led me to pursue coursework in English literature, creative writing, and linguistics.

• Write and execute weekly email campaigns for a subscriber base of 2,000+, including segmentation, promotional messaging, and product launches. • Lead copywriting and messaging across email campaigns, landing pages, promotional assets, and social media for spa, salon, and skincare audiences. • Coordinate the full lifecycle of marketing projects by managing timelines, approvals, and collaboration across teams using ClickUp and Microsoft Teams. • Build and optimize landing pages in BigCommerce and Sales Layer, ensuring strong promotional structure, product positioning, and clear calls to action. • Defined and implemented the internal landing page SOP to standardize messaging, layout, and conversion structure across campaigns. • Collaborate closely with design and product teams to refine visual assets, campaign creative, and brand presentation across digital channels. • Support product launches, promotions, and brand initiatives by aligning copy, visuals, and campaign strategy across email, web, and social.

- Invited to serve as an official debate judge at the Third Annual Churchill Debate, Grade 9-12 - Judged 4 separate, formal debates for an event that included 6 competing high schools from Ottawa area *Please note* - the date range function of this website only enables me to specify month-to-month employment. The official debate took place on one day.

- Completed over 150 hours during Fall 2019 and Winter 2020 Practicum - Developed & successfully executed PBL-inspired project for Cells & Organ Systems unit (Grade 8 Science) - Implemented a weekly media module entitled ‘Media Module Wednesdays’ to support the development of critical media literacy skills and digital democracy among students (Grade 8 English-Language Arts)

- Completed over 150 hours during Practicum and Community Service Learning placements - Provided French-language support to students in Grade 1 and 2; one-to-one support for ELL learners - Created and implemented weekly Math module sessions to encourage students’ innovative thinking & problem solving, designed and executed a “Create Your Own Math Module” project (Grade 3/4 Math)

- Worked with students to assess their current skill level, collaborated with parents to design appropriate strategies for improvement - Emphasis on Socratic reasoning to enhance close-reading analysis & develop strong essay writing strategies

- Reported to Vice President Internal, acted as liaison between club executives and bank officials - Co-coordinated launch of CUSA Hub database, in collaboration with Ottawa-based tech startup CampusVibe - Successfully planned and hosted the 2016 Awards Gala for Clubs and Societies for over 200 attendees - Oversaw club bank accounts, budgets, funding, and operations of over 300 unique student clubs - Mentored club executives and mediated conflict resolution between members on a daily basis *Please note* - this is the only un-elected position within the CUSA administration. There was no campaign leading up to my employment, and I secured this position via traditional means of hire (i.e.: submitting an application and going through a merit-based interview process)

• Led a brand-archetype strategy to build cohesive voice and storytelling across scripts, social media, email flows, product descriptions, landing pages, blogs, signage, and more. • Developed, scheduled, and launched full-funnel marketing campaigns using tools like ActiveCampaign & CloudCampaign, including welcome sequences, post-purchase engagement flows, new product drops, and promotions. • Executed projects from conceptual infancy to polished perfection. • Performed deep dives into market trends and competitors to unearth strategies that amplify brand visibility. • Transformed cold data into copywriting gold by blending hard KPIs with brand creative (CTR, AOV, CPA, CPATC, engagement metrics). • Built edgy, high-impact visuals and templates using Canva and GoodNotes 6. Client Shortlist: - SSENSE.com - GEHWOL - Continental Cosmetics - LOLË - Skeyndor - [Phases.] Music - Seattle NFT Museum - FELA tv - Chateau Bagel - Pristine Limousine Inc.